Nostetta Ventures has closed its first investment from the North Savo Startup Fund established in summer 2020. The investment was made in a mobile application Treet developed by ApoDigi Oy, Nostetta Ventures being the largest single investor of the 1M€ funding round.

The application digitalizes transactions in pharmacies, offering the pharmacy clients an easy and safe digital channel for pharmacy purchases. Healthcare sector grows fast and it is one of the most significant export industries in Finland.

“We are delighted to close our first investment soon after launching the fund. We are particularly pleased about the investment being from the healthcare sector, which is one of the top industries in Northern Savo region”, says Heidi Ahonen, the Managing Partner of Nostetta Ventures.

Treet has been developed in close co-operation with pharmacy professionals and the leading experts within the healthcare industry. The main goals are to offer an easy and safe purchasing channel for the pharmacy clients, and to bring the expertise of the pharmacy professionals to the use of the clients more efficiently.

“The buying behavior is changing in the pharmacy sector, and COVID-19 has accelerated this change. We offer the pharmacy clients a genuine opportunity to choose the purchasing channel most favorable to them, without having to compromise on pharmacovigilance”, says the founder and CEO of Treet, pharmacist Simo Vidgren.

The application brings together all operators, whose expertise is important to a successful medication care. Treet aims to grow fast and has various application development projects in plans for the future. The application will be launched for the exclusive use of Avainapteekit.

“Our team has a strong expertise within the pharmacy sector, so Nostetta Venture’s versatile business expertise is an important factor in our growth path – in addition to the monetary investment”, tells Vidgren.

More information in the media release (in Finnish) here.

For more information, contact:

Managing Partner Heidi Ahonen, Nostetta Ventures, heidi.ahonen@nostettaventures.com / +358 400 606 122

CEO Simo Vidgren, Treet, simo.vidgren@treet.fi / +358 50 530 7448 | www.treet.fi